Alphabet(Google)GOOG -0.31%92 FCF Margin % is 9.21% as of Mar. 2026, which is 57% below its 10-year median of 21.40. GuruFocus rates GOOG with a GF Score™ of 92/100 and a GF Value™ of $232.40 (Significantly Overvalued). The stock has 2 warning signs investors should review. Among 551 Interactive Media companies, Alphabet(Google) ranks better than 74.05% on this metric.
The historical rank and industry rank for Alphabet(Google)'s FCF Margin % or its related term are showing as below:
GOOG'
s FCF Margin % Range Over the Past 10 Years
Min: 15.25 Med: 21.4 Max: 28.61
Current: 15.25
During the past 13 years, the highest FCF Margin % of Alphabet(Google) was 28.61%. The lowest was 15.25%. And the median was 21.40%.
GOOG's FCF Margin % is ranked better than 74.05% of 551
companies
in the Interactive Media industry
Industry Median: 3.96
vs GOOG: 15.25
Alphabet(Google) FCF Margin % Related Terms
Alphabet(Google) FCF Margin % Historical Data
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The historical data trend for Alphabet(Google)'s FCF Margin % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
For the Internet Content & Information subindustry, Alphabet(Google)'s FCF Margin %, along with its competitors' market caps and FCF Margin % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Alphabet(Google) FCF Margin % vs Interactive Media Industry
For the Interactive Media industry and Communication Services sector, Alphabet(Google)'s FCF Margin % distribution charts can be found below:
* The bar in red indicates where Alphabet(Google)'s FCF Margin % falls into.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
Alphabet(Google) (GOOG) has a FCF Margin % of 9.21% as of Mar. 2026. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Alphabet(Google) and its competitors. This is 57% below median its historical median of 21.40. Over the past decade, Alphabet(Google)'s FCF Margin % has ranged from 15.25 to 28.61. According to the industry distribution chart, Alphabet(Google) ranks #143 out of 551 companies in the Interactive Media industry, placing it in the top 26%.
Is Alphabet(Google)'s FCF Margin % too high?
Alphabet(Google)'s current FCF Margin % of 9.21% is 57% below median its 10-year median of 21.40. Over the past 10 years, this metric has ranged from a low of 15.25 to a high of 28.61. The Interactive Media industry median FCF Margin % is 3.96. Alphabet(Google)'s value of 9.21% is 132.6% above this industry median. Based on the distribution chart, Alphabet(Google) ranks #143 out of 551 companies in the Interactive Media industry, which is above the industry midpoint. Overall, Alphabet(Google) has a GF Score™ of 92/100 and is considered Significantly Overvalued, reflecting its overall financial health beyond just this single metric.
How does Alphabet(Google)'s FCF Margin % compare to META and SPOT?
According to the Interactive Media industry distribution chart, Alphabet(Google) ranks #143 out of 551 companies for FCF Margin %. This puts Alphabet(Google) in the upper half of its industry. The industry median FCF Margin % is 3.96. Alphabet(Google)'s value of 9.21% is 132.6% above this benchmark. Historically, Alphabet(Google)'s own FCF Margin % has ranged from 15.25 to 28.61 over the past decade. While the company's 10-year median is 21.40 vs. the industry median of 3.96, Alphabet(Google) has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good FCF Margin % for an Interactive Media company?
The median FCF Margin % among Interactive Media companies is 3.96, based on 551 companies in the industry. Companies in the top quartile (top 25%) have a FCF Margin % significantly above this median, while those in the bottom quartile fall well below. However, FCF Margin % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Alphabet(Google)'s current FCF Margin % of 9.21% is 132.6% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high FCF Margin % mean?
A high FCF Margin % can signal that a stock is expensive relative to its fundamentals. Free cash flow margin is the ratio of total free cash flow to net sales. View historical data on Alphabet(Google) and its competitors. For the Interactive Media industry, the median FCF Margin % is 3.96 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Alphabet(Google)'s current FCF Margin % is 9.21%, which is 57% below median its own 10-year median of 21.40. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Alphabet(Google) stock overvalued right now?
Based on GuruFocus' analysis, Alphabet(Google) (GOOG) is currently considered Significantly Overvalued. The stock's GF Value™ is $232.40, compared to a current price of $344.99 — trading 48.4% above its estimated fair value. The current FCF Margin % is 9.21%, which is 57% below median its 10-year median of 21.40 and 132.6% above the Interactive Media industry median of 3.96. Alphabet(Google)'s overall GF Score™ is 92/100 with 2 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is FCF Margin % calculated?
FCF Margin % is calculated from a company's financial statements. For Alphabet(Google) (GOOG), the current FCF Margin % is 9.21% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Alphabet(Google) (GOOG) Overvalued in 2026?
Based on GuruFocus' analysis, Alphabet(Google) stock appears to be overvalued.
The current stock price of $344.99 is trading 48.4% above its estimated GF Value™ of $232.40.
GuruFocus considers Alphabet(Google) to be Significantly Overvalued.
Key valuation signals for GOOG:
FCF Margin %: 9.21% (57% below median its 10-year median of 21.40)
GF Value™: $232.40 vs. price of $344.99 (48.4% above fair value)
Industry Position: 132.6% above the Interactive Media median (#143 of 551)
No single metric tells the full story. See the GOOG stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google's subscription services (YouTube TV and YouTube Music, among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google's cloud computing platform accounts for roughly 10% of Alphabet's revenue. The firm's investments in up-and-coming technologies such as self-driving cars (Waymo), health (Verily), and internet access (Google Fiber) make up the rest.
92GF Score
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